Ade
by Adeola
(Lagos)
ADEOLA OLUWASEUN BABADE
E-mail: adeolababade@yahoo.com
EDUCATION
2006-2007 Cardiff University, School of Journalism Media and Cultural Studies
(M.A International Public Relations) Approved by the Chartered Institute of Public Relations.
Dissertation: The Role of Public Relations in Corporate Social Responsibility
2007 Certificate of Professional Development in Communication Skills
Cardiff University.
2002-2006 Babcock University (B.A Mass Communication: 2nd Class Upper)
Specialisation in Public Relations and Advertising)
1995-2001 Queens College Yaba (O levels)
1988- 1995 Corona School Gbagada
EMPLOYMENT HISTORY
January 2011- Till date: Industrial Development Communications Limited (IDCL)
(Client Service Executive)
Client Account Management ( GSK-Ribena), Wamco Campina Peak Milk)
Writing and proof reading Radio scripts for clients ( GSK and Wamco Campina Peak Milk)
Ensuring creative collateral is consistent and effective and adjust programs as necessary to meet business
goals and increase effectiveness of campaigns
Ensuring design and content meet brand standards
Developing creative content for clients
Sampling Activation for Glaxosmithkline (GSK producers of Ribena and Horlicks).
Brand awareness was increased and also the sales of the product.
September 09- June2010: The Quadrant Company (Nigeria) - (Affiliated to Fleishman Hillard) - NYSC
(Public Relations Agency)
Client Account Management.
Organising and management of press conference clients (British Airways Transcorp Hilton,
Charity Golf Tournament) through the press conference and publicity for the tournament British Airways raised a substantial amount of money for the NGOs they partner with.
Collating and analysing of media coverage of clients (Zain, Dangote Noodles& British Airways) the clients were made aware of the issues that may affect them within the industry and note the coverage they have received either positive or negative. This has helped solve potential crises for clients such as British Airways and enable them to respond appropriately
Researching, writing and distributing press releases to targeted media. I was able to achieve maximum coverage for clients events
Liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email. Has helped with sustain and efficient and effective relationship with the media
September 08- May09 United Response (London)
(Accounts Administrator)
Allocate correctly money received from funders.
Account reconciliations & cash posting and allocation on clients accounts.
Issuing customer statements and reminders.
Organised and Coordinated training.
Resolving all clients queries
April 2008- June 2008 University College London Hospital (UCLH) NHS Foundation Trust (London)
(Membership Manager Temporary/ Contract)
Respond accurately and effectively to enquires from members, of the Governing Body and the general public.
Database management ( Analysis and Reporting)
Involved with the Copy & Editing of the May Edition of the UCLH News.
Liaise with the Director of Corporate Affairs on Governing Body issues.
Taking Minutes at Governing body meetings
Promote UCLH Foundation Trust within the local community by supporting voluntary groups and advertising community events on the website.
Recruiting of additional members to the Trust & Updating web page with news and information
Ensuring timely distribution of circulars, reports and other papers.
Provide administrative support to the Governing Body.
February 2008- March 2008 African Caribbean Business Network (ACBN) (London)
(PR Assistant)
Brainstorming for ideas for upcoming workshops
Conceptualising Public Relations plan
Organising client events
Monitoring Media Handle telephone calls and resolve queries from external sources
Dealing with all correspondence & Researching and Sourcing for potential sponsors
General Administrative task (Liaison with the Board of Directors and CEO in order to arrange dates for board meetings and diary management for the CEO)
November 2007 February2008 AMA Consultancy (London)
(A public relations, marketing and Events Management organisation)
Brainstorming for ideas to raise funds for charity and designing marketing plans.
Preparation of press packs for events The media invited for all event received adequate information in regards to the clients and the purpose of the event this helped our clients get the right message to its target audience
liaising on a daily basis with clients and the media, often via telephone and email
Researching, writing and distributing press releases to targeted media;
Event management, including press conferences and promotional
General administrative tasks (diary management for the CEO). I was able to ensure my CEO time was
managed appropriately there was never an incident of two or more meetings scheduled on the same time
May-June 2007 CSV Wales (Events /Publicist Assistant: Work Placement)
Created pamphlets and brochures for upcoming events at CSV.
Liaising with internal and external contacts in order to organise events for CSV Wales
June- August 2005 Insight Communication Limited Nigeria
(An Advertising Agency affiliated with Grey World Wide as an Intern.)
Wrote contact reports for every meeting my group had with clients.
Client service: Worked with brands such as Nestle Choco Milo
Wrote copies for products and services in the creative department De United Indomie Noodles for the 2005 Christmas campaign
Involved in the casting of models for Nigerian breweries Gulder brand, gained effective interpersonal communication skills.
Media Monitoring
Language Skills: Speak and write English Fluently and currently in an intermediate French class at Alliance francaise.
